“The first traits outshine the rest. This is called the primacy effect … The contrasting recency effect matters as well. The more recent the information, the better we remember it … If you have to make an immediate decision based on a series of ‘impressions’ (such as characteristics, exam answers, etc.), the primacy effect weighs heavier. But if the series of impressions was formed some time ago, the recency effect dominates … First and last impressions dominate, meaning the content sandwiched between has only a weak influence.”